The past two decades have seen the astonishing rise of social media. The advent of social media dates back to the early 2000s, when a minimal number of people were seen using social media. As more people entered the platform and started spreading the word about it, it gradually attained popularity. But, it was not appreciated by many people because of many reasons including privacy, safety concerns, and the complexities in the terms and conditions. As years passed by, it slowly started to gain popularity. In the late 2000s, a considerable amount of people started using social media applications. 2010 saw the arrival of millions of people, as social media promised and kept up the word. The captivating nature and ease of usage made social media popular. The evolution of social media continues to date.
From Obscurity to Ubiquity
The incredible growth of social media did not happen overnight. It took two decades for people to generalize social media. The whole world is addicted to social media in the current times. People have social media as a part of their lives. It is also one of the routine factors in the lives of people. From obscurity to ubiquity, social media has crossed every single boundary. Geographical, social, political, economic, and technological barriers were broken to attain the current state.
Every single person who is using social media is the primary reason for this growth. Content creators, digital media marketers, brands, businesses, influencers, celebrities, and general audiences have taken social media to the highest level. Each sector of society has contributed to the rise of social media. Quality, creativity, uniqueness, passion, dedication, and hard work of people to deliver the best to social media is the proximate factor beyond everything else.
Also, social media was used as a platform to stand against the world cruelties. It made people unite and stand against the deadly powers. Without social media, this would not have been possible. Many harmful and unlawful activities were struck away from the roots because of the power of social media. There are thousands of instances where unity was strengthened using social media as a tool of communication and cooperation. This productivity of social media is one of the forefront factors that made this astonishing rise of social media possible.
Factors Responsible For The Rise Of Social Media
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Technology
The proximate factor responsible for the rise of social media is the advancement in technology. Technology is on a steady rise and the growth of technology has been a backing support to the rise of social media. Without the striking forces of technology, social media would not have gained its current state of popularity and growth. Mobile phones have taken a new shape which is one of the main reasons for the rise of social media. Almost ¾ th of the global population accesses social media from their mobile phones. This is how technology has contributed to the rise of social media.
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Global Involvement
People are dedicated to creating quality content for social media. The acceptance of global media worldwide by people was not an expected one. Although many people did not accept social media in the initial stages, wider acceptance made many people walk towards social media. People start involving themselves in social media and made it a part of their lives. For instance, Instagram is one of the busiest social media platforms that is being used by many people. Many people dedicate their hours to social media. It is one of the best platforms for marketing. If you are looking for Instagram marketing, you can have a thorough look at the Instagram marketing beginner’s guide.
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Business Opportunities
Social media has also been a source of income for many people. Many successful brands existing today have found their potential customers on social media. Also, social media has been a main source of business for millions. Digital media marketing, social media analysts, and social media critic are a few jobs that is being a source of revenue for people. The skyrocketing rise of social media can also be attributed to the thousands of people who used social media as a business platform. TikTok is a successful business platform that is being used by entrepreneurs around the world. If you are one among many people using TikTok for business, you can consider having a look at the foolproof ways to gain TikTok views. This will definitely assist you in earning higher recognition. Many people were compelled to take their businesses to social media because of its outstanding reach and success.
Conclusion
Social media has become an integral part of our lives. It has also become an irresistible element in our daily lives. People are captivated by the power of social media. Although there are many concerns regarding social media that are being outwardly expressed by many activists, it still remains to be a continuous sensation because of the enormous advantage it carries. It would be right to say that social media have transformed the way of communication and life.
